Zinio, Texterity Launch iPhone, iPod Reader Software

Dueling digital publishing companies are courting early adapters with new publishing and distribution platforms that will let people read popular magazines on Apple?s iPhones and iPod Touch devices.

Zinio, which makes digital replicas of books and magazines, announced it has introduced a new version for iPhone and iPod Touch users.

Magazines available to them include Hachette Filipacchi Media?s Car & Driver and Woman?s Day, Playboy, Hearst Magazines? Popular Mechanics, and Rodale?s Men?s Health.

The magazines initially will be available for free by going to Zinio?s Web site.

Also this week, rival Texterity is releasing a 1.0 version of its iPhone and iPod Touch platform, with 52 magazines making their current issue available for free, said Cimarron Buser, vp, marketing.

Participating magazines include Reader?s Digest Associations? Every Day with Rachael Ray, Time Inc.?s Cottage Living and Meredith Corp.?s Ready Made. In all, Texterity has 450 magazine clients.

Texterity came out with a beta iPhone version in July with about 20 magazines available, followed by an iPod Touch version.
source: http://www.mediaweek.com
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