PointRoll, a subsidiary of Gannett Co. and big-time media advertiser, and USA TODAY premiered the first expandable, rich media ads specifically created for the Apple iPhone. The new PointRoll product, initially launching on the USA TODAY mobile site, will include both the Ford campaign for the all-new 2009 Ford Flex car, and Universal’s Focus Features [...]
Saturday, September 13, 2008
PointRoll and USA TODAY debut first rich media advertising on iPhones
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